Trading and Manufacturing (retail trade, wholesale trade, manufacturing)
Company: ALAMBRA - PETROU BROS DAIRY PRODUCTS LTD
Position: Commercial Manager
Description:
Michalis Petrou serves as the Commercial Manager at PETROU BROS DAIRY PRODUCTS, a family-owned business. As part of his duties, he oversees the company's Export Department, focusing on the continuous development and international promotion of traditional Cypriot products to 40 countries keeping the leading position of the company in Halloumi cheese production and export. Leveraging his market foresight and expertise, Michalis has significantly increased halloumi exports and facilitated the development and introduction of new products, expanding the company's product catalogue to more than 300 items. His contribution to the launch of ALAMBRA Fresh Cypriot Milk, Natural Juices, Milk Alternatives and the wide range of cheeses was also decisive. Michalis's collaboration with key clients in the Cypriot market has been crucial in the growth and popularity of ALAMBRA products among Cypriot consumers. Additionally, he played an important role in establishing and guiding the sales team, which has become an integral part of the company, aligning closely with its culture and objectives. Beyond his professional achievements, Michalis Petrou is known for his dedication and love for his family. These values, combined with his passion for work, have earned him a reputation as a promising businessman in the industry.
Years with the company: 10
Years in current position: 10