Trading and Manufacturing (retail trade, wholesale trade, manufacturing)
Company: HARCO LTD
Position: COMMERCIAL MANAGER
Description:
Maria joined Harco in 2012 contributing to significant growth and commercial success. Amongst others she assisted in shifting Harco’s retail distribution model from an outsourcing distributor to a direct one, and building an in-house commercial department. This strategic change has strengthened the Harco's relationships with key retail players and improved overall market presence. Working collaboratively, they developed new products in carefully chosen categories such as Elite Care baby wipes and Elite Care adult diapers and pants. Lastly, the company’s brands strengthened in a very competitive environment after the redesign of product packaging, quality communication and last but not least product value proposition. The new strategy of the commercial department and through the support from all family members, Harco has seen remarkable growth, with sales tripling over the past five years.
Years with the company: 12
Years in current position: 12