Kikis Lefkaritis Ioannou is the Assistant Marketing Manager of Petrolina (Holdings) Public Limited, contributing to the strategic direction of the company’s brand, communications and digital development. He manages a range of marketing activities across Petrolina’s portfolio, supporting the visibility of energy-related services as well as selected strategic projects such as pcharge and the Land of Tomorrow, further reinforcing the company’s presence within the Cypriot energy sector.

He has been a driving force behind several of Petrolina’s digital initiatives. Kikis contributed significantly to the evolution of the MyPetrolina loyalty programme and app, enhancing the customer experience both online and at Petrolina stations across the country. Under his leadership, the MyPetrolina app has grown into one of the most widely used loyalty platforms in Cyprus, with thousands of daily users engaging with branded products and services.

What makes his journey stand out is the impact he has achieved early in his career. While building on the legacy of his family business, he has demonstrated the ability to elevate tradition through modern marketing practices, technology and customer-focused thinking, contributing to Petrolina’s transition into a more modern, forward-looking organisation. Kikis is not only a dedicated marketeer but also an innovator, reflecting how a new generation can guide legacy businesses forward with clarity, purpose and fresh vision.