Aleksandr’s journey in digital marketing started back in 2014 and has been one of continuous learning, growth and discovery. What began as an interest soon turned into a career where he has been able to bring ideas to life, lead projects, and see real impact from the strategies he has built.
When he first stepped into real estate in Cyprus, he quickly realised how powerful digital tools could be in changing the way companies connect with people. In his first two years, he created a lead generation system from scratch, raised the share of digital leads to 35% of all inquiries, and managed to triple the overall number of requests. These results showed him that the right digital approach can do more than just attract clients – it can transform the way a business grows.
Today, at INEX, he is building on that experience by shaping a complete digital ecosystem. From developing lead generation across channels to introducing a CRM system and renewing web platforms, every step has been about making our processes stronger and smarter. What excites him now is their move into AI – a chance to improve how they interact with clients and to raise the quality of every lead they receive.
For Aleksandr, digital marketing is not only about numbers or sales. It’s about creating meaningful connections, finding smarter solutions, and driving change that lasts. At INEX, he sees the opportunity to keep pushing these boundaries and to help set new standards for the industry.