Alexandros Ioannou

Company: Eternia Wellness

Years with the company: 2023

In late 2023, I founded the company with the mission of formulating high-quality supplements that harmonize natural potency with scientific innovation. Our vision is to deliver products that enhance daily performance while supporting long-term health, positioning our brand at the crossroads of lifestyle vitality and longevity.
Our flagship “Turbo Lover” is a premium herbal aphrodisiac combining rare, potent botanical extracts sourced from around the globe. These hard-to-obtain ingredients ensure a unique, high-value formulation. Produced in a GMP-certified facility, Turbo Lover has garnered exceptionally positive consumer feedback, strong e-commerce performance, and in-store presence in select UK outlets, including adult lifestyle retailers. This global ingredient sourcing and early traction affirm its product-market fit and distinctive positioning. Building on that success, we expanded into cognitive and anti-aging supplements: Dopamaxx, featuring catuaba, L-phenylalanine, and L-tyrosine for mental energy; and the Eternia wellness line, comprising marine collagen with hyaluronic acid and MSM, liposomal NAD+ (capsule and liquid NR forms), and magnesium glycinate—addressing key growth areas in nootropics and longevity.
Our entrepreneurial path reflects adaptability and execution – including product R&D, regulatory navigation, and multi-channel distribution. With proven market validation, a diversified product line, strategic innovation, and a rapidly growing market, the company is exceptionally well-positioned for international expansion and sustainable investor value generati